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Key Points
Digital advertising platforms are the best way to reach your target audience. They help you get more leads and sales by targeting specific audiences based on their interests, location, age, gender, etc. The digital marketing industry is growing at a rapid pace, with new startups coming up every day. So marketers need to choose an effective platform that can deliver results. In this article, we have listed 20 of the most popular digital advertising platforms available today.
1) Google AdWords:
This is probably the world's largest online ad network. It allows advertisers to create ads targeted towards keywords or phrases they want to rank high for. You pay per click, but there are also other options like cost-per-impression. This means if someone clicks on your ad, then you will be charged even though no one bought anything from your site. There are many different types of campaigns such as display, search engine optimization, mobile app installs, video advertisements, social media posts, email marketing, remarketing, retargeting, affiliate programs, PPC bidding strategies, landing pages, conversion tracking, website design, content creation, SEO, SEM, SMM, eCommerce, CRO, A/B testing, analytics, reporting tools, and much more.
2) Facebook Ads:
Facebook has been around since 2004 and was initially known as Facemash before becoming what it is now. Today, it is the second most prominent social networking site after Twitter. With over 1 billion monthly active users, it offers its version of paid advertisement called "Facebook Ads," which helps businesses promote themselves through sponsored stories, videos, images, links, apps, games, events, groups, polls, quizzes, surveys, and so forth. These ads appear right below newsfeed articles, and people who view them may see these ads again later when they scroll down.
3) Instagram Ads:
Instagram started as a photo-sharing application back in 2010. Since then, it has grown into a full-fledged social media platform where brands share photos and videos using hashtags. Brands post about products, services, promotions, special deals, contests, and influencer collaborations. Users comment on each others' pictures and engage with each other. As of January 2019, Instagram had 2 billion daily active users worldwide. And just last year, it surpassed Snapchat to become the third most used social media platform globally, behind only Facebook and YouTube.
4) LinkedIn Ads:
LinkedIn is another excellent place to advertise because it reaches highly qualified prospects looking to hire employees. People use LinkedIn to find jobs, recruiters use it to source talent, and small business owners use it for marketing their companies. If you're not already doing any advertising on LinkedIn, it could be worth exploring.
5) Amazon Sponsored Products:
Amazon is arguably the first big player in the retail internet space. They have made billions by creating an ecosystem of customers and sellers all under the same roof. The company sells everything from books to furniture, electronics, toys, clothing, food, etc., and everyone knows exactly what to buy without having to leave home! Amazon became so successful at selling stuff that they decided to start making money off of things they sell via their website itself. So, while we recommend shopping anywhere else besides Amazon, you can still shop their store and get some pretty good deals. Plus, Amazon gives us a little incentive to do so - every time we purchase something from Amazon, we earn points that we can redeem against future purchases. We love making freebies!
6)AdRoll
AdRoll is one of the top ad platforms for mobile app developers. It provides real-time bidding solutions for both advertisers and publishers. Advertisers bid on keywords or device types and receive impressions based on demand. Publishers set prices per click; conversions determine payouts. This means that if someone clicks your banner but doesn't complete a sale, you don't owe anything. You aren't charged until conversion takes place.
7) Taboola
Taboola is a content recommendation service. Website owners can sign up for a basic account, enabling relevant sponsored stories on their site. These ads also appear on Facebook, Twitter, Tumblr, Google News, BingNews, Digg, StumbleUpon, Delicious, Wikipedia, and more. Promoted posts need to be approved before appearing on the publisher's pages.
8) Outbrain
Outbrain creates personalized news articles for over 15 million users per day. Their goal is to make sure people never miss a story again. Often, when readers finish reading an article, they'll see a "related article" list below. Most likely, these suggestions were generated automatically through various algorithms which analyze our browsing history and patterns. But sometimes, those recommendations might be interesting enough to warrant clicking. For example, I was recently searching for information about my friend who lives abroad. I found several links regarding traveling there. One of them was recommended by Outbrain. It turns out it was a post written by my friend herself.
9) Brightroll
Brightroll offers two ways businesses can advertise; using text-only banners or image-rich carousels. Banners are video units with call-to-actions. Image-rich carousels are larger than standard overlays and look beautiful due to bright colors and crisp graphics. Both forms of advertisements provide excellent CTR rates because they grab attention immediately.
10) Reddit
Reddit has become increasingly popular as of late, thanks to its unique community of millions of members. Many online marketers use this platform to promote products and services. By posting comments and linking to external websites, companies gain exposure and link popularity. When submitting content, however, please remember that spamming will not help you. Users report such submissions within minutes. Additionally, Reddit requires subreddits to be registered with proper permissions before being able to create threads. On the other hand, Reddit offers many benefits, including easy promotion, simple navigation, high engagement rate, and huge audience reach - just some of the reasons so many brands choose Reddit advertising over traditional marketing methods.
11) Buysellads
Buysellads is a new way to monetize traffic. Instead of paying for each visitor, you rather pay for each action taken. As long as you keep taking action, you continue getting paid. The best part? There is no minimum payout threshold. So even if you have 100 visitors, you could still get paid! And since most webmasters already know how to drive traffic, all they need to do is add buysellads code snippet into their website.
12) Infolinks
AdRoll is one of the top ad platforms for mobile app developers. It provides real-time bidding solutions for both advertisers and publishers. Advertisers bid on keywords or device types and receive impressions based on demand. Publishers set prices per click; conversions determine payouts. This means that if someone clicks your banner but doesn't complete a sale, you don't owe anything. You aren't charged until conversion takes place.
13) Twitter ad
Twitter Ads is one of the most accessible platforms to use. You select the kind of target demographic, set a budget, and then write a brief message. Then, Twitter will search for accounts that match your criteria and display your tweet accordingly. If someone clicks on your advertisement, Twitter tracks conversions while you take advantage of valuable data like user demographics and interests.
14) Pinterest
Pinterest is a fantastic social media site where users share images based on things they find interesting. Companies use it to connect with people who might want to purchase their products. In fact, according to HubSpot research, 92% of consumers say they've bought something after seeing an advert on Pinterest. To make money through Pinterest, advertisers must first join the network by creating a free account. After joining, advertisers upload pictures of their products and pin them to boards relevant to their niche. They also include descriptions about their products along with links back to their sites or landing pages. Advertisers are charged per click and view, which means more targeted audiences mean higher earnings.
15) Snapchat
Snapchat is yet another mobile app that offers advertisements similar to Facebook Messenger. However, unlike Facebook Messenger, there isn't much information available regarding targeting options. But, when used correctly, it's possible to target specific age groups, genders, locations, relationship status, education levels, occupations, income ranges, lifestyles, political affiliations, religions, sexual orientations, and sports teams.
16) Youtube
Youtube is probably the second-most visited video-sharing website today. Videos uploaded to youtube usually contain text captions, subtitles, closed captioning, audio description tags, etc. These features allow individuals with hearing impairments to enjoy videos posted on youtube. Additionally, many companies advertise using Youtube because it has over 1 billion monthly active users.
17) Spotify
Spotify is a music streaming service founded in Sweden. People pay $5.99/month so they can listen to millions of songs. The best part? Users have full access to all content offline! So if you're looking to reach out to millennials, Spotify could be a good option.
18) Revcontent
Revcontent is a platform designed specifically for small businesses. As its name suggests, it helps these businesses create high-quality content such as blogs, articles, ebooks, white papers, infographics, webinars, podcasts, etc. And once created, publishers, get paid via Paypal weekly.
19) Propel Media
PropelMedia is a great way to promote any business online. It allows anyone to post ads on websites across 100+ networks, including Google Search Console, Bing Webmaster Tools, Yahoo Local, Yelp, AOL Places & Citysearch. Businesses only need to sign up for a free account to start posting ads. Once registered, businesses choose from hundreds of ad templates ranging from 2 lines to 300+. Templates range from simple image posts to fully-functioning sales funnels. Each template includes suggested keywords and detailed analytics to help improve conversions. When choosing your preferred plan, keep in mind that plans increase in cost depending on how large your audience becomes.
20) AdColony
AdColony is one of the most popular advertising platforms known for being easy to use while still offering advanced tools. Their interface makes it very user-friendly but doesn't sacrifice power. This tool lets you set daily budgets, pick between standard display ads or rich cards, and even select what type of device will see your advertisement. You can then track each campaign and analyze clicks, impressions, CTR, conversion rates, and demographic info. Several customization options let you change colors, add images, and more. If you want an easy solution to run digital marketing campaigns, this might be the right fit for you.
Conclusion
Digital advertising platforms offer various benefits to both advertisers and consumers. They provide targeted audiences, increased brand awareness, and better ROI than traditional media channels. In addition, some platforms make it easier to connect directly with customers through their messaging apps. Overall, we believe that every business should consider at least two digital advertising platforms.
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